SENIOR GRAPHIC DESIGNER
Beckett – Plano, TX
Apr 2022 - Feb 2023
Aligned emails, social media and trade show signage to establish a consistent and modernized version of the Beckett brand.
• Created emails that educate customers on the many different services that the company provides as well as supporting marketing goals.
• Designed a more engaging, branded and simple messaging approach for social media.
• Make sure signage for annual trade shows and regional card events are consistent.
PRODUCT DEVELOpment / GRAPHIC DESIGN / PRODUCTION ARTIST
Magenta-Inc. – Berkeley, CA
Apr 2021 - Apr 2022
Design and manage the production of ceramic home goods for several Rae Dunn Boutique lines and Magenta-Inc.
• Roles vary from product design, illustration, production and project management.
• Required to work on several roles in various departments, simultaneously, such as kitchen, candles, baby, dinnerware, ornaments, decor and bath.
• Partner with our production factory’s to approve sculpts, pre production samples, final production samples and packaging.
Product Development / DESIGN / branding
Golden State Threads – CA
Oct 2020 - Current
Golden State Threads is an apparel company that is centered around the sport of paintball.
• New product development & garment patterns, prototypes for production, textile pattern designs and graphic design.
• Branding and promotion for new product lines and sale drops.
• Website management and company marketing.
PRODUCTION ARTIST
Raley’s – Sacramento, CA
Jun 2020 - Oct 2020
Production of Ad signs and circular tab for local stores.
• Layout of price point store signage for entire grocery chain.
• Design portions of weekly circular tab for in-store deals.
• Photo calibration and retouching.
PACKAGING DESIGN
LUMI – Oakland, CA
Oct 2017 - 2019
• Developed branding system for vapor pen and cartridge packaging.
• Illustrations, color palette and design for various lines of product.
PRODUCTION ARTIST
Simpson Strong Tie – Pleasanton, CA
Mar 2017 - Sep 2017
Production artist for sales brochures, counter mats and trade show signage.
• Responsible for copy revisions and design updates.
• Revise or edit detailed CAD drawings.
• Prepare and hand off files for production.
email design
Pottery Barn – San Francisco, CA
Mar 2016 - Jul 2016
Design multiple versions of emails along with numerous rapid revisions.
• Develop targeted emails for the current week as well as the following week, simultaneously.
• Created custom templates to freshen up the look and feel of the emails as well as streamlining the approval process with marketing team.
PRODUCTION ARTIST
Pottery Barn – San Francisco, CA
Feb 2015 - Mar 2016
Photo retouch and editing for seasonal catalogs.
• Photo editing that included recreating room settings.
• Managed copy and design revisions.
• Supply files for 3rd party post-production team.
application design
Pearson Education – Mill Valley, CA
Jan 2014 - Dec 2014
Assembled iPad application for Los Angeles Common Core curriculum.
• Responsible for assembly, accuracy of content, application testing, project management and asset creation for elementary math grades.
• Created vector illustrations for numerous math lessons.
• Applied content, imagery and code updates to application.
• Performed software testing and problem solving with Dev team and engineers to fix bugs.
• Worked closely with content editors and SMA to ensure accuracy of content and complete necessary revisions.
Web design
Sephora, Kendo Design – San Francisco, CA
Aug 2013 - Nov 2013
Designed emails, web assets, affiliate banners and photo retouching for Ole Henriksen, Marc Jacobs, Formula X and other Sephora brands.
• Assisted in creating new look and feel for email templates.
• Developed an online virtual tool kit for customers to create a personalized product profile.
• Designed assets for home page, social media and an online virtual tool kit.
• Affiliate banners to drive marketing revenue and create brand awareness.
• Photo retouching and color correction
• Maps to guide in-store holiday display team.
Packaging production artist
Williams-Sonoma – San Francisco, CA
Apr 2013 - Aug 2013
Assembled all packaging for seasonal, mock store walk-throughs.
• Handmade hundreds of packaging samples for quarterly store front & window displays.
email design
Cost Plus World Market – Oakland, CA
May 2012 - Jan 2013
Redesigned email templates and developed a style guide to help ensure brand consistency.
• Launched a new look and feel for the email program and created a campaign to match the new site and streamline the customers' shopping experience.
• Responsible for driving traffic to the site as well as supporting in-store promotions.
WEB DESIGN/UE
Telava – San Francisco, CA
Jul 2011 - Apr 2012
Architecture, design and development of web sites for roadside assistance, mobile and VoIP retailer. Enhance brand identity through the creation of unique illustrations and helped develop a smoother customer experience.
• Streamline customer experience by creating a simple, consolidated navigation with clear CTAs
and an overall organization of information.
• Design new site modules to drive revenue and simplify the customers shopping experience.
• Established brand identity with company-unique illustrations, color pallet selection, type family and
streamlined site architecture.
Education
Academy of Arts – San Francisco, CA
2002 - 2006
3 years completed coursework in graphic design. Proficient in Illustrator, Photoshop, InDesign, Quark, Powerpoint and Google SketchUp. Also skilled in exhibit design, illustration and photography.