SENIOR GRAPHIC DESIGNER

Beckett – Plano, TX

Apr 2022 - Feb 2023

Aligned emails, social media and trade show signage to establish a consistent and modernized version of the Beckett brand.
• Created emails that educate customers on the many different services that the company provides as well as supporting marketing goals.
• Designed a more engaging, branded and simple messaging approach for social media.
• Make sure signage for annual trade shows and regional card events are consistent.


PRODUCT DEVELOpment / GRAPHIC DESIGN / PRODUCTION ARTIST

Magenta-Inc. – Berkeley, CA

Apr 2021 - Apr 2022

Design and manage the production of ceramic home goods for several Rae Dunn Boutique lines and Magenta-Inc.
• Roles vary from product design, illustration, production and project management.
• Required to work on several roles in various departments, simultaneously, such as kitchen, candles, baby, dinnerware, ornaments, decor and bath.
• Partner with our production factory’s to approve sculpts, pre production samples, final production samples and packaging.


Product Development / DESIGN / branding

Golden State Threads – CA

Oct 2020 - Current

Golden State Threads is an apparel company that is centered around the sport of paintball.
• New product development & garment patterns, prototypes for production, textile pattern designs and graphic design.
• Branding and promotion for new product lines and sale drops.
• Website management and company marketing.


PRODUCTION ARTIST

Raley’s – Sacramento, CA

Jun 2020 - Oct 2020

Production of Ad signs and circular tab for local stores.
• Layout of price point store signage for entire grocery chain.
• Design portions of weekly circular tab for in-store deals.
• Photo calibration and retouching.


PACKAGING DESIGN

LUMI – Oakland, CA

Oct 2017 - 2019

• Developed branding system for vapor pen and cartridge packaging.
• Illustrations, color palette and design for various lines of product.


PRODUCTION ARTIST

Simpson Strong Tie – Pleasanton, CA

Mar 2017 - Sep 2017

Production artist for sales brochures, counter mats and trade show signage.
• Responsible for copy revisions and design updates.
• Revise or edit detailed CAD drawings.
• Prepare and hand off files for production.


email design

Pottery Barn – San Francisco, CA

Mar 2016 - Jul 2016

Design multiple versions of emails along with numerous rapid revisions.
• Develop targeted emails for the current week as well as the following week, simultaneously.
• Created custom templates to freshen up the look and feel of the emails as well as streamlining the approval process with marketing team.


PRODUCTION ARTIST

Pottery Barn – San Francisco, CA

Feb 2015 - Mar 2016

Photo retouch and editing for seasonal catalogs.
• Photo editing that included recreating room settings.
• Managed copy and design revisions.
• Supply files for 3rd party post-production team.


application design

Pearson Education – Mill Valley, CA

Jan 2014 - Dec 2014

Assembled iPad application for Los Angeles Common Core curriculum.
• Responsible for assembly, accuracy of content, application testing, project management and asset creation for elementary math grades.
• Created vector illustrations for numerous math lessons.
• Applied content, imagery and code updates to application.
• Performed software testing and problem solving with Dev team and engineers to fix bugs.
• Worked closely with content editors and SMA to ensure accuracy of content and complete necessary revisions.


Web design

Sephora, Kendo Design – San Francisco, CA

Aug 2013 - Nov 2013

Designed emails, web assets, affiliate banners and photo retouching for Ole Henriksen, Marc Jacobs, Formula X and other Sephora brands.
• Assisted in creating new look and feel for email templates.
• Developed an online virtual tool kit for customers to create a personalized product profile.
• Designed assets for home page, social media and an online virtual tool kit.
• Affiliate banners to drive marketing revenue and create brand awareness.
• Photo retouching and color correction
• Maps to guide in-store holiday display team.


Packaging production artist

Williams-Sonoma – San Francisco, CA

Apr 2013 - Aug 2013

Assembled all packaging for seasonal, mock store walk-throughs.
• Handmade hundreds of packaging samples for quarterly store front & window displays.


email design

Cost Plus World Market – Oakland, CA

May 2012 - Jan 2013

Redesigned email templates and developed a style guide to help ensure brand consistency.
• Launched a new look and feel for the email program and created a campaign to match the new site and streamline the customers' shopping experience.
• Responsible for driving traffic to the site as well as supporting in-store promotions.


WEB DESIGN/UE

Telava – San Francisco, CA

Jul 2011 - Apr 2012

Architecture, design and development of web sites for roadside assistance, mobile and VoIP retailer. Enhance brand identity through the creation of unique illustrations and helped develop a smoother customer experience.
• Streamline customer experience by creating a simple, consolidated navigation with clear CTAs
and an overall organization of information.
• Design new site modules to drive revenue and simplify the customers shopping experience.
• Established brand identity with company-unique illustrations, color pallet selection, type family and
streamlined site architecture.


Education

Academy of Arts – San Francisco, CA

2002 - 2006

3 years completed coursework in graphic design. Proficient in Illustrator, Photoshop, InDesign, Quark, Powerpoint and Google SketchUp. Also skilled in exhibit design, illustration and photography.